Thursday, March 6, 2008

Coast Guard Finally Launches "Reality" Ad Campaign

A report today in AdWeek mentions the launch of a new Coast Guard ad campaign, aimed at showing the "real" side of the Coast Guard. The Ads (2 so far) are 30 seconds each and feature footage from actual Coast Guard SAR operations.

A highlight of the report: According to Coast Guard Capt. David Vanderplas, " Coast Guard recruits tend to be more educated and older than other members of the service branches"

The ads are soon to be posted on gocoastguard.com

It will be interesting to see what the focus of new ad campaigns will be. With the increase in Homeland Security missions, recruiting with old SAR footage seems to be inviting recruits with the "no guns for me" mentality that became a real issue immediately following 9/11.

No comments: